PureSpectrum buys media agency Happy Market Research in strategic acquisition

By January 21, 2019Uncategorized

PureSpectrum announces today its acquisition of media agency Happy Market Research to expand executive talent and better serve customers long-term.

“We are adding new customers weekly and our existing relationships are expanding because we are investing in the necessary resources for an outstanding customer experience,” Michael McCrary, founder and CEO of PureSpectrum, said. “By adding Jamin Brazil to our team, we add proven industry expertise that will continue to add value to both customers and staff.”

Brazil will serve as president and play a key role in helping PureSpectrum achieve its full potential. He will continue to bring software solutions to market that address insight professionals’ needs and improve speed to insights. The company’s staple program, the Happy Market Research podcast, will continue unfettered.

“Decipher’s success was a result of a strong partnership with an executive team to improve the lives of researchers through software,” Brazil said. “Michael’s executive team shares the same core values and commitment to bring innovative solutions to the industry we love.”

Left: PureSpectrum Founder and Chief Executive Officer, Michael McCrary
Right: Happy Market Research founder and now PureSpectrum President, Jamin Brazil

For more information about PureSpectrum, joining our talented team, or to tune in with hundreds of market research professionals to the Happy Market Research podcast, visit www.purespectrum.com.


About Happy Market Research: Founded by Jamin Brazil in July 2018, Happy Market Research is the number one market research podcast and conducts in-depth interviews with leaders in market research. Prior to Happy Market Research, Brazil co-founded Decipher, a leading survey software firm, and was the CEO of FocusVision. 

About PureSpectrum: PureSpectrum is a rapidly growing modern-day research automation platform based in Los Angeles, CA. Founded in 2015, we simplify technology for researchers so they can gather and use consumer data the way they want — without disruption. Through our Automated Sample Solution and Research Marketplace, we provide the technology framework top market research firms need to move their business, their customers and the entire industry forward. 

Author Michael McCrary

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